Seasonal homepage swaps
Winter ice-fishing basecamp, summer dock days, fall color, spring shoulder. Palette, headline, and proof rows move with the season so searchers land on the trip they actually want.
Optional host service · $199/mo
Care plan for The Dock at Minetta — keep Spring Lake in season
This website is a demand engine, not a booking engine. The care plan is how Chelsea (or the next manager) keeps copy, schema, and seasonal pages honest after launch. No Stripe checkout on this page — if you want the plan, ask.
Festival & ice calendar
Coast Guard Festival (late July), Grand Haven Winterfest (late January), and a reminder that Spring Lake ice is a rivermouth question — not a promise.
Schema + Airbnb-link QA
FAQPage, VacationRental, and Accommodation markup stay aligned with the live listing. Every primary button still sends guests to Airbnb with a seasonal UTM. No fake rates.
Review refresh
When new guest quotes land on the listing, they get pulled onto Reviews and Home. We do not invent Superhost or Guest Favorite badges.
What this is not
Not a channel manager. Not a fake calendar. Not invented nightly rates. Guests always finish on Airbnb. Launch fee for a site like this is a separate conversation from the $199/month keep-it-true retainer.